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Strategic growth partners

The Queen is an international firm that designs and implements influence strategies across public and private spheres. We position our clients within their current ecosystems and drive their expansion into new markets, creating a positive impact on their business.

The Queen is the first supra-specialized consultancy dedicated to advancing integrated institutional relations, built on competitive intelligence tools and organically amplified across business, governmental, and media channels worldwide.

The Firm
150
Average Reputation ROI
13
Countries with established ecosystems
15
Years of experience
100
Annual client retention rate
Founder & CEO

Juanfer F. Calderín

Specialist in reputation and intangibles assets. He began his career in Spain at the newspaper El Mundo as a parliamentary correspondent and has since developed extensive experience in strategic consulting at both national and international levels. He has designed, managed, and executed strategic plans for multinational companies with a presence in Europe, Asia, the United States, and Latin America. He has overseen communication for the acquisition of publicly listed companies, as well as business development and reputation strategies for firms during investment rounds exceeding 65 million euros. Speechwriter for political leaders in the Spanish Congress of Deputies and the Senate, he has also organized electoral campaigns at the local, regional, and national levels. His analyses have been published in outlets such as El Mundo, El Español, El Confidencial, El Correo, Diario Vasco, and Navarra.com.

He has presented his research at forums such as the European Parliament, the Basque Parliament, the Parliament of Navarra, and has served as Project Director of the Master’s in Political and Corporate Communication (MCPC) at University of Navarra. He holds a degree in Journalism from the University of Navarra, a Master’s in Media Management from the same institution, and a Master’s in Public Policy on Security and Defense from UCJC. He has also completed studies in Marketing and Measurement Strategies at the University of California, Berkeley, and in Strategy and Security at Harvard University.

We build bridges, create synergies, and amplify voices. We turn pawns into queens on a complex and fascinating chessboard. We shape influence through a tailor-made service—honest and deeply results-driven.

1

Business Audit

We conduct an in-depth analysis of your business model and define short and mid-term growth objectives together.

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2

Strategy

We design how to position executives and companies across business, public, media and social spheres.

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3

Lobbying & Public Affairs

We manage corporate relations with public and private institutions at both national and international levels.

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4

Financial Communication

We build a solid corporate narrative and promote it across national and international media outlets.

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5

Mobilization, Campaigns & Awareness

We shape opinion among those who speak about you when you are not in the room.

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DISCOVER

Blog

News and analysis on lobbying, institutional relations, and reputation management.

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The Queen to Showcase Aldar’s Premier Abu Dhabi Portfolio to Global InvestorsNews

The Queen to Showcase Aldar’s Premier Abu Dhabi Portfolio to Global Investors

The Queen is pleased to announce its collaboration with Aldar Properties, the leading real estate development company in the United Arab Emirates. The Queen will present Aldar’s robust real estate…
Firma de convenio The Queen-Teatro Real
The Queen will strengthen Teatro Real’s positioning within global business environmentsNews

The Queen will strengthen Teatro Real’s positioning within global business environments

The Queen will promote the international positioning of Teatro Real –an emblematic Spanish cultural institution and one of Europe’s most prestigious opera houses– and will foster its visibility and penetration…
The Queen brings together companies and institutions in Mexico to analyze the European marketNews

The Queen brings together companies and institutions in Mexico to analyze the European market

Executives from leading companies and Mexican institutions gathered at The Queen’s first Private Summit in Mexico to analyze the European market and explore potential opportunities for internationalization and investment. The…
EXPLORE

Our Success Stories

Everything we do is tailor-made. Each project is a unique opportunity to let our work speak for itself.

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Multinational transport company

Multinational transport company

Multinational transport company
Acquisition of a listed company

Acquisition of a listed company

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